Boston Facebook Space Hack (2018)
Client: Facebook
Agency: We're Magnetic
Creative Director: Emily Fife
Associate Creative Director: Debbie Yeh
Art Direction: Wendy Strauss
Graphic Design: Spencer Holloway
3D Experiential Designer: Sophia Kim
While working on a project for the Facebook Boston office, I was part of a creative team tasked with designing a unique and locally inspired installation. We conceptualized a dynamic and energetic space centered around the renowned Head of the Charles regatta, capturing the essence of Boston’s rich rowing heritage.
Key Contributions:
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Concept Development: Collaborated with the team to develop a theme that authentically represents Boston’s vibrant rowing culture.
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Spatial Design & Execution: Designed an engaging environment that embodies the energy and movement of the iconic “Head of the Charles” event.
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3D Visualization: Created high-quality 3D renderings to effectively communicate and refine the design vision.
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Creative Collaboration: Worked closely with the Creative Director throughout the design process to ensure alignment with Facebook’s brand identity and office culture.
Programs Used: Rhino, Vray, Photoshop, Illustrator
