Cafe Bustelo Pop-up Proposal (2018)
Client: Cafe Bustelo
Agency: BMF Media
Creative Director: Lia Racanelli
Graphic Design: Mike Zoppo
3D Experiential Design: Sophia Kim
While working at the BMF office, I had the opportunity to develop a concept for Café Bustelo's pop-up store for their event in the U.S. The objective was to create a vibrant and energetic space that showcased Café Bustelo’s rich Latin roots through bold colors and dynamic design elements.
Key Contributions:
-
Concept Development: Crafted a cohesive and compelling design concept that captured the essence of Café Bustelo’s brand identity.
-
Mood Board Curation: Developed visual inspiration boards to establish the aesthetic direction of the space.
-
3D Renderings: Created detailed 3D visualizations to bring the concept to life, ensuring an immersive and vibrant atmosphere.
-
Creative Collaboration: Worked closely with the Creative Director throughout the design process to refine and execute the vision.
Tools Used: Rhino, V-Ray, Photoshop, Illustrator
