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Governors Ball 2021

Creative Director: Ric Edwards, Dustin Dis
Graphic Design: Stephen Bashore
3D Experiential Designer: Sophia Kim

Production: Civic

Our team was tasked with utilizing Aifi, an automated retail technology platform container, and developing it with Verizon branding for a music event. We partnered with Live Nation for three music festivals throughout the year.

The design concept involved incorporating five linear light beam portals and a mesh screen system into the Aifi container, with Verizon branding integrated throughout the structure.

In this project, I was responsible for developing the structural design, collaborating with the graphics team to provide accurate scale measurements for all graphic placements, and ensuring that all graphics fit seamlessly onto the container.

Programs used: SketchUp, Illustrator, Photoshop

Design development

Event Photography

© 2025 by Sophia Kim

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