Modelo NYWFF
Client: Modelo
Agency: Cogent Entertainment
3D Designer: Sophia Kim
We were tasked with designing the Modelo booth for the New York Wine & Food Festival (NYWFF), and our concept was inspired by a "Subway Speakeasy." Drawing from the iconic elements of the NYC subway system, we recreated the atmosphere of a subway station, seamlessly integrating Modelo branding throughout the space. The design incorporated key features of the subway, ensuring a unique and immersive experience for attendees.
Additionally, I worked on graphic design for NYC metro card-inspired merchandise, incorporating Modelo's branding to further enhance the authentic NYC subway experience.
In this project, my responsibilities included spatial design, creating 3D renders, developing graphic assets, supporting artistic direction, and providing production files for the final construction.
Software Used: Rhino, V-Ray
3D visualizations for spatial design concepts
Event Photography