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Client: SAMSUNG x Hypebeast

Agency: Cogent Entertainment

Creative Director: Allegra Flores

3D Experiential Designer: Sophia Kim

Production: Tom Shaw

We were commissioned to design an exhibition space for the Design Unfolded Event, powered by Samsung.

For this event, we brought together some of the most innovative minds in fashion for an interactive exhibition and panel discussion. The on-site installation featured Amsterdam-based textile studio BYBORRE, showcasing their designs alongside interactive screens that highlighted garments created by London-based 3D production studio M—XR. This immersive experience offered attendees an exclusive look into the future of fashion, with the opportunity to explore BYBORRE’s cutting-edge materials up close.

In this project, my role involved exploring various spatial configurations in 3D and designing pedestal displays to accentuate the futuristic clothing line designed by BYBORRE.

Article: Hypebeast Recap

Software Used: Rhino, V-Ray

3D Renders for spatial design explorations

Event Photography

© 2025 by Sophia Kim

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